Should You Use Social Media?

Should You Use Social Media?

March 5th, 2012 @

Many of us who use social media understand that its main purpose is about constant interactions and participation with users actively online so as to develop trustworthy relationships and closer bindings. Marketing is about getting out the word, engaging in conversations, taking suggestions, problem solving, educating your audience, and promoting your company, product, or service. One of the best ways for small businesses to create buzz is through social media.

Getting someone to do something is the hardest part of marketing. If you don’t know what you want people to do, getting them to do it will be hard to accomplish what you could … or should do.

Create a recognizable identity for your product or service. Know what you are branding is the first step in creating a strong brand for your item. Social networking sites have a reputation as being huge time wasters, and for most people, they are. Think about what social networking can do for you and focus your energies to making that work.

There are many ways you can enhance your organization’s effectiveness and efficiency:

Social networking sites

Search Engine Optimization (SEO)

Pay-per-click

Blogs

Banner ads

Affiliate programs

Email & Email Marketing

Webinars

RSS

Keep an eye on what other people and sites are saying about your name, company, or brand online – and fix any problems, if needed. Online reputation management is the response to reputation damaging information. Bad postings, negative feedback in blogs, horrible testimonials in popular forums, unrealistic scam allegations, and product reviews from false users can potentially put a company out of business.

Read all relevant news, trade journals and related information for your industry so you’re always in the know. Build an audience and get your voice heard by hosting an interesting or controversial blog. Establish yourself as an expert.

 

There are too many of social media sites, and your efforts are much more likely to pay off if you put some real effort into the ones you feel are the best ones for your purpose. Select a few of the larger social media sites and a number of smaller and more specialized ones that match your field of interest.

Social media is an integral portion of a successful SEO campaign. Social media marketing helps mainly with creating the global link popularity that is essential to high rankings.  Building a presence in the social web is all about reputation and branding. Social media marketing is very much in its infancy.

Play it smart by getting strategic with a reputable, experienced consultant. The best social media campaign can fail if it’s lost on the web. Hiring a social media consultant with Search Engine Optimization (SEO) experience, someone who can perform Social Media Optimization, is critical to success.


Category : Blog

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