Browsing Category Blog

Virtual Reality vs Augmented Reality

March 23rd, 2016 @

When it comes to pushing the boundaries in gaming, Nintendo has a proud history. Its 3DS console was the first consumer device to offer 3D visuals without the need for glasses, and it also provided a true augmented reality experience. This isn’t the first time Nintendo has brought emerging technology to a mass audience; it […]

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Category : Blog

Programmatic Commerce

February 23rd, 2016 @

Marketing is moving fast. In 2016, we’re seeing marketers fully harness the power of data, and move from broad segmentation towards hyper-personalisation. At its core, this new wave of marketing represents a new era in data science: the ability to know customers based on personal, and highly granular, actions. As we learn to manage data […]

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Category : Blog

Digital Marketing – Customer Acquisition

January 20th, 2016 @

Having a successful digital marketing strategy is essential to ensure that marketing activities are supporting specific marketing objectives and to use effective acquisition techniques and digital tactics for online customer acquisition. It’s important to assess where your organisation is within its sector and have analytical insights on key metrics and key performance measures on how […]

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Category : Blog

Secret to Business Success

December 8th, 2015 @

Businesses don’t fail. They fail to succeed. The difference between those two is in the fact that no one sets the business to fail. Whoever starts the business want it to succeed, but sometimes it doesn’t. It might be down to the luck of knowledge or experience or skills needed to manage it successfully. Or […]

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Category : Blog

Effectiveness and Optimisation of Charity Website

May 20th, 2015 @

How to enhance and expand digital capacity of charity website so it delivers both the brand and the offering to patients and professionals whilst encouraging visitors to the site to donate or volunteer. Be sure to make your website full of passion. Most decisions are made through emotion. You might want to use compelling and […]

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Category : Blog

How innovative should ecommerce company be?

December 22nd, 2014 @

Every company should be as innovative as their customers expect them to be and possibly more. Many companies have limited information and resources and therefor they are making assumptions. Making assumptions is part of doing business. Sometimes companies are shooting themselves in the foot because of their own beliefs and in particular the assumption that […]

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Category : Blog &What should ideally be ...?

Theory or Intuition in Digital Marketing

November 17th, 2014 @

Intuition is a hard thing to explain, it means different things to different people. It is usually a hunch, or gut feeling, compelling you to do, or say something. Intuition is quite literally defined as “knowledge from within”. Steve Jobs said about intuition: ”Intuition is a very powerful thing, more powerful than intellect, in my […]

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Category : Blog &What should ideally be ...?

What should ideally online marketer be like?

October 19th, 2014 @

This is the first in a series of short articles that I’ll call ‘What should ideally be …’ What should ideally online marketer be like? It probably depends on specifics of each business, but I would say there are some general rules. First of all you as an online marketer should understand technical aspect of […]

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Category : Blog &What should ideally be ...?

How do I know whether my site has been penalized in Google or not?

July 25th, 2013 @

Many webmasters worry about penalties when they see their site change in the rankings, and for most times, these changes can be attributed to the nature of the web itself. Google algorithms are constantly changing, to reflect the changing content of the web, and these changes can affect how your website is ranked in our […]

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Category : Questions And Answers

Should You Use Social Media?

March 5th, 2012 @

Many of us who use social media understand that its main purpose is about constant interactions and participation with users actively online so as to develop trustworthy relationships and closer bindings. Marketing is about getting out the word, engaging in conversations, taking suggestions, problem solving, educating your audience, and promoting your company, product, or service. […]

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Category : Blog

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